Big data has the power to change everything from how we shop to how we run our businesses and how we conduct research in the field of science. If you are just getting started with big data, this article will help you understand what it is and why it’s so important. If you’re already familiar with the concept, you can learn more about what big data means for your company’s future and how it could change your day-to-day behavior. With so many exciting possibilities, there’s no reason to not make the most of this powerful resource!

What is big data?

Big data is simply data that’s too big to process with commonly used software tools. It can also be defined as business-critical information that changes so quickly that existing information technology tools cannot capture, store, manage, analyze or retrieve it in a timely fashion. In short, we’re talking about any amount of data that is too unwieldy for traditional methods to handle.

How does big data help us?

With big data on hand, retailers can see exactly how you’re spending your money, down to each individual purchase. This gives them a complete picture of you as a customer and how best to entice you into making even more purchases. The power of big data doesn’t stop there. As self-service checkouts and online banking become more common, our personal information is being digitized at an unprecedented rate.

What are the implications?

Our world has entered a new era. The speed at which we can process, transmit, analyze, and act on information is far beyond anything we’ve ever seen before. Computers are all around us, storing data about us in databases for marketers to analyze. Companies are making predictions about how people will behave in response to advertising or other stimuli by analyzing our social media posts, purchasing patterns or other data.